Our mission
and values

Our mission and values drive our organization.

Our mission

BriteCap is a data-driven Fintech company dedicated to improving the financial health of small businesses. As an industry leader in direct marketing, we strive to build long term, value-added relationships with small business owners that oftentimes are underserved by traditional banks.

Our Values

The BriteCap Five

Everything we do for our customers, team members and shareholders is driven by the BriteCap Five. To us, they are not just words. They’re what we strive to deliver every day.


Understand the customer’s needs and champion their success.


Work together, win together.


Challenge the status quo. Have the guts to fail fast and the strength to get back up again.


Do the right thing, the right way, every time.


Whatever your role, embrace it, own it and be part of the solution.