Local Search Engine Optimization: Acquiring New Customers to Your Business

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Are you staying one step ahead of your local competition? How about giving your customers the right info at the right time, whether it’s driving directions to your business in Maps, hours of operations in Search of a phone number they can click to call you on mobile phones. Practically any business can take advantage of local SEO benefits, which is why we are sharing this article with you.

Are you doing all you can to market your retail store to local shoppers? One easy way to get more customers into your store is to focus on your local search rankings. Local search is becoming increasingly important for business marketing because more and more people are conducting online searches on their mobile phones rather than on desktop computers.

This is especially common when people are looking for local retailers with whom to do business. Whether we’re out and about or sitting on the couch, most of us quickly reach for our phones to look up the location, hours or phone number of local businesses. The growth of mobile search has already inspired Google to favor mobile-friendly sites in mobile search results; now, the search giant is also favoring websites that are optimized for local search.

What does this mean to your store? You need to optimize your business for local search. Here’s how: Continue Reading

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