While many claim that email marketing is “dead,” data shows that it is still a powerful marketing channel to include as a part of your core marketing activities. Email marketing can be effective across all stages of your customer journey. From sending emails to remind customers about their abandoned carts to general informational messages, the right email can drive sales and keep your company top of mind.
Having the right software can make or break your email marketing efforts. As a small business, it’s important to find a tool that is user-friendly and can scale as your business grows. Here are some of our favorite email marketing software systems.
#5 Emma (myemma.com)
Emma is the total package. The software features gorgeous templates and an easy-to-use email builder. Emma also has a robust dashboard with detailed email analytics – so that you have the data to optimize your campaigns. Emma offers amazing support for your small business needs. Emma has also partnered with Litmus to provide integrated deliverability tracking. Learn more about Emma’s features at https://myemma.com/email-marketing-features
#4 SendinBlue (sendinblue.com)
SendinBlue has all the features a small business owner needs for email marketing automation. They are extremely flexible, affordable, and user-friendly. SendinBlue moves beyond email campaigns and allows you to easily send SMS marketing campaigns to your customers. Their drag and drop editor is clean and straightforward. SendinBlue is compatible with all major CMS and eCommerce platforms for your ultimate convenience. Learn more about what makes SendinBlue different from the competition at https://www.sendinblue.com/why-sendinblue/
#3 ActiveCampaign (activecampaign.com)
ActiveCampaign is an incredible feature-rich mail marketing system, designed to scale with your business as it grows. ActiveCampaign has all of the marketing automation features that you need, plus a drag and drop editor, forms, event tracking, and more. It also features a robust CRM system that you can use to manage your sales pipeline. You can leverage their easy-to-use lead scoring feature to help your team increase efficiency by focusing on your best leads. Starting at an affordable $49/month, Active Campaign gives you access to enterprise-level marketing automation at only a fraction of the cost. Learn more about all of ActiveCampaign’s features and pricing levels at https://www.activecampaign.com/pricing/
#2 Drip (drip.com)
Drip is a newer addition to the email marketing landscape. Drip boasts a stunning UI, drag and drop editor, and an overall fresh approach to email marketing. Drip integrates with many CMS systems, including Shopify. Drip is positioned as the first ECRM, and focuses on helping you deploy delightful communication strategy across your entire customer journey. With Drip, you can intelligently launch Facebook ads, based on where your customer is on the buying lifecycle. Learn more at https://www.drip.com/features/personalization
#1 MailChimp (mailchimp.com)
MailChimp is “good ol’ faithful” when it comes to email marketing systems. With refreshed branding, MailChimp has enhanced the features available under their “Forever Free” plan – which now includes workflows, segmentation, personalization, and more. MailChimp is extremely user-friendly, and their drag-and-drop builder allows anyone to get an email designed and out the door without any needed technical expertise. Learn more about their “Forever Free Plan” at https://mailchimp.com/help/about-the-forever-free-plan/
